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Events for Startup Founders

Actionable, authoritative, deep-dive training for startup entrepreneurs!

Seven Keys to Triple Your Startup Payout

Founders work very hard to build their startups. In this training, learn how to maximize the return on your sacrifice.

This FREE on-demand training starts every 15 minutes.


Live Events

Due to COVID-19 all live events will be delivered online. In person events will resume when appropriate.


How to Build a Startup Funding Strategy - Presented by Gordon Law Group
03/17/2021 - 9am-10am PT
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Group Coaching for Startups

Spend an hour to get answers from Sam Wong -- a seasoned startup CEO coach. Each session is limited to no more than 4 startups. The last group coaching session offered to the public will be Mon 3/8. Starting on Mon 3/22, our group coaching will be limited to those who purchase one of our training offers.


For a limited time, our group coaching sessions are open to the public. Attendance public group coaching sessions is just $17 (+fees), which is a small charge to reduce no-shows.

  • Mon. 3/08/2021, 9am-10am PT
  • Mon. 3/22/2021, 12pm-1pm PT
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Past Events

Explore previous speaking engagements & training classes.

How to Build a Startup Funding Strategy

Too many founders rush into fundraising without a clear strategy. Diving right into a pitch deck is alluring and fun, but failing to understand the right funding approach, sources, vehicles and targets leads to higher stress, increased risk, and -- most importantly -- greatly reduced founder payouts.

Learn how to maximize valuations, improve fundraising terms, and minimize founder dilution by strategically identifying and leveraging your startup’s inflection points.

How to Sell and Fundraise Effectively

Too many startup founders look for simple hacks and quick tips to drive customer revenue and investor fundraising. Tips to refine your startup pitch or to entice customers and investors to respond can be useful, but they don't replace decades of proven skills, processes and tools to drive sales or funding. Sadly, great salesmanship is rare. But when founders and entrepreneurs learn how to sell, opportunities turn into deals, and deals turn into cold, hard cash.

What Makes a Startup Fundable?

Delivered December 29, 2020 in conjunction with Techcode Accelerator

Founders often try to raise funds before they are truly fundable. This wastes time and energy, as funding will be hard to come by. Even if funding is secured, it will be at a lower valuation and comes with investor-friendly terms. Learn the key milestones to reach and risks to mitigate to make your startup attractive to investors.

Silicon Valley Podcast Episode 066: What is a Successful Startup Founder?

November 17, 2020 on The Silicon Valley Podcast

Sam was recently featured on The Silicon Valley Podcast with Shawn Flynn to discuss the things that should matter most for founders to find true success. Learn what worked and what didn't from the successful acquisitions and disappointing failures of five different startups. Build your startup and your personal life on the right foundation to enjoy success in your company, your family, and your personal mental health. Listen here.

How to Get to Minimum Viable Product (MVP)

Delivered December 3, 2020; presented with Newchip Accelerator

Every venture capitalist, board member and startup advisor counsels the entrepreneur to focus on building their minimum viable product (MVP). This guidance correctly tells founders what to do, but lacks details about how to do it.

Learn how the right framework guides your product development from idea to working MVP and beyond, and answer critical questions such as: 

  • How do you determine what features go into an MVP?
  • How do you build a product roadmap?
  • How much will the MVP cost?
  • How long will it take?
  • How do you work with contract developers?

Real-World Startup War Stories

Presented November 17, 2020 in conjunction with Lifograph

Startups are rewarding, but they are also very hard. Startups force founders to grow, but they also expose your weaknesses. In this casual "fireside chat", Sam is joined by Dea Wilson, CEO of Lifograph - the wiki of people. They highlight many techniques, best practices and real-world war stories to help you build both your startup and your personal life the right way.

How to Raise Startup Funds from Founders, Friends & Family

Very early-stage startups face specific challenges with fundraising. Professional investors avoid infant-stage startups, or demand a king’s ransom for their investments.

Bootstrapping is best, but founders shouldn’t just write checks without written agreements. Raising money from friends and family is common, but often results in tax problems, rescission risks, and relationship strife.

Learn the right way to raise initial funds from this training.

Cracking the Code on Startup Talent

Presented October 24, 2019 at The Lean Startup Conference

Startups thirst for game-changing, talented employees to drive execution, build world-class products, and inspire investor confidence. However, most startups, non-profits, and government organizations fail to invest in their talent infrastructure, leaving talent development to chance ― which is particularly dicey given the exorbitant salaries offered by highly profitable and established tech companies. This hands-on workshop will provides a proven framework for building out your startup’s talent strategy and helpful tools and resources that can be customized to your company’s unique needs.

Idea Testing: Assessing Your Idea's Value in the Market

Presented May 29, 2019 at San Diego Startup Week

The prospect of starting your own business can feel both exhilarating and overwhelming. Before you launch, it's critical that you validate and test your idea to determine if it represents a legitimate market need. This moderated panel offers varying perspectives on trial & error testing from a successful entrepreneur using Amazon, to a serial entrepreneur and author.

Getting to Minimum Viable Product (MVP)

Presented May 28, 2019 at San Diego Startup Week

Every venture capitalist, board member and startup advisor counsels the entrepreneur to focus on building their minimum viable product (MVP). But how exactly does a company build out its MVP? Learn how the right framework guides your development from MVP to a mature product.

How to Evaluate Startup Job Opportunities

Startups present employees with many fantastic opportunities, but demand a lot of commitment and sacrifice. But what are reasonable expectations of salary and job title? How does startup stock work and what is the value of the startup's stock options? Learn to evaluate a startup job offer and find the right opportunity to grow your startup career.

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