Events for Startup Founders
Masterclass:
Seven Keys to Build a Fundable Startup
Founders work very hard to build their startups. Learn how to maximize the return on your sacrifice and avoid making costly mistakes in this FREE on-demand training.
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Startup Coaching
Training informs. Coaching transforms. Learn in a group or get individual mentoring.
Group Coaching
Dozens of founders have benefited from our group coaching. Where others quickly dispense tips & tricks, we strive to listen and understand. Then we apply structured processes and frameworks to solve problems. Up to four founders who have purchased our training may present in these 1-hour sessions.


Individual Coaching
Our 1-on-1 coaching helps founders apply concepts and best practices from our training to build their pathway to fundability. We start new clients with an assessment, then collaboratively plan surgical projects that align with our Startup Roadmap and Blueprint to build and optimize key startup success factors.
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Explore Topics from Past Events & Speaking Engagements

Many founders rush into building a product or telling a story without laying out the right foundation for themselves or their startup. Failing to address critical formation steps, founder equity, and finance/talent/legal operations can result in smaller payouts, loss of control, or painful issues that sidetrack or sink many startups.
Presented July 12th, 2021 at the West Slope Startup Week

Most entrepreneurs and many attorneys lack the detailed understanding to make the best decisions when raising startup funds using a SAFE. Many founders gloss over critical SAFE details resulting in unexpectedly high dilution, loss of control, and reduced employee payouts. Here, we cover funding strategy, tradeoffs between pre- & post-money SAFEs, and actionable founder guidance.
Presented May 4th, 2021 in conjunction with Carta

Grant sources and vehicles appeal to many entrepreneurs, but pursuing grants comes at a cost, which means they are not for every startup. Learn the grant landscape, how to determine if grants are right for you, and how to build an actionable plan to pursue grants.
Presented April 7th, 2021

Founders work hard to build successful startups. Sadly, many are surprised when their success leads to exorbitant tax burdens. With proper tax planning, entrepreneurs can minimize tax liabilities and keep more of their hard-earned payout. Fundable Startups and Gordon Law Group present the top 5 tax mistakes founders make, along with actionable strategies to avoid them.
Delivered April 20, 2021; presented with Gordon Law Group

Avoid wasting valuable resources building the wrong MVP feature set for the wrong target customer by systematically validating what MVP to build, and which segment to target. Learn how to rate predicted product/market fit on a 1-10 scale, identify target market demographics, discover customer objections, and determine value propositions.
Delivered April 1, 2021; presented with Venture Validator

Sam was featured on Episode 66 of The Silicon Valley Podcast with Shawn Flynn to discuss what matters most for founders to find true success. Learn what worked and what didn't from the successful acquisitions and disappointing failures of five different startups. Build your startup and your personal life on the right foundation to enjoy success in your company, your family, and your quality of life. Listen here.
Sam also spoke in Episode 77: Best of Startup Founders and Episode 79: Life Changing Advice.

Startups thirst for game-changing, talented employees to drive execution, build world-class products, and inspire investor confidence. However, most startups, non-profits, and government organizations fail to invest in their talent infrastructure, leaving talent development to chance ― which is particularly dicey given the exorbitant salaries offered by highly profitable and established tech companies. This hands-on workshop provides a proven framework for building out your startup’s talent strategy and helpful tools and resources that can be customized to your company’s unique needs.
Presented October 24, 2019 at The Lean Startup Conference

Idea Testing: Assessing Your Idea's Value in the Market
The prospect of starting your own business can feel both exhilarating and overwhelming. Before you launch, it's critical that you validate and test your idea to determine if it represents a legitimate market need. This moderated panel offers varying perspectives on trial & error testing from a successful entrepreneur using Amazon, to a serial entrepreneur and author.
Presented May 29, 2019 at San Diego Startup Week
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