Learn how to create a bottoms-up funding strategy that levels the playing field against seasoned investors.
Reduces uncertainty and risk, accelerate fundraising, and dramatically increase founder payouts by 3x or more.
Includes Modules on:
✔ Funding approach:
- Basic fundraising concepts
- Convertible notes, SAFEs and preferred stock
- How convertible instruments convert to stock
- Examples of financial payouts upon an acquisition
- Inflection points: product, sales & marketing, business development & intellectual property
- Estimating inflection point time and cost
- Basic concepts of building a financial model
- How high-level inflectionpoints drive smart fundraising
✔ Funding sources
- Non-professional sources (bootstrapping, friends & family, crowdfunding)
- Semi-professional and professional sources (angels, VCs, etc.)
✔ Funding vehicles
- Considerations of typical early-stage funding (convertible notes, SAFEs & preferred stock)
- How post-money SAFEs increase founder dilution
- Important compensating tasks when using convertible notes, pre-money SAFEs, and post-money SAFEs
- Considerations of common stock fundraising (valuation, tax & ownership issues)
- Comparing friends & family funding vehicles
- Grants
- Summary and comparison of funding with debt, equity and grants
✔ Funding targets
- Investor alignment and potential value add
- Evaluating investor fit & avoiding bad investors
PLUS:
✔ Downloadable worksheets:
- Inflection point (Microsoft Word)
- Inflection point (Microsoft Excel)
- Investor fit (Microsoft Word)
✔ How to use the tools included with this class