Startup Pitch Deck Storytelling

Most startup pitches fail. Besides entrepreneurs who prematurely pitch an unfundable startup, a key reason for the high failure rate are founders who never learned the art of storytelling.

2 hours, 190 slides


Startup Pitch Decks - It's NOT About the Slides:

Most startup pitch guides focus on the 10 or 12 "Key Slides You Need to Raise Investor Funds." One resource touts "The 10 Best Pitch Deck Templates to Get Your Startup Funded," as if populating a slide template results in funds magically appearing. But pitch decks do not raise funds, great companies do.

Because of the misguided focus on pitch deck slides, most investor pitches fail miserably. Premature fundraising wastes time and effort. Smart founders know to build a fundable company first.

Only after you've reached a fundable milestone does it make sense to raise funds. And once you have a great story, founders must learn the art and science behind great storytelling in order to captivate the audience, validate the startup, and motivate investors to invest.

This first of two classes on startup pitch decks covers:

  • Ineffective fundraising
  • The keys to every investor pitch: storytelling and de-risking
  • Aligning your pitch with the five-step investor pitch lifecycle
  • Selling to investor needs
  • The art of designing, building, and telling captivating stories
  • Clear, concise, and comprehensive copywriting

Early adopters can buy this course for 24% off the $99 launch price using promo code PITCH24 during checkout ($75 discounted price).


Get It In A Package

Building a successful startup requires many skills. Our training packages bundle multiple topics into a single purchase to provide introductory, core or advanced training.


Standalone Purchase

Founders who don't need breadth and only want a deep dive into the art of startup storytelling can buy this course à la carte and receive full access to all topics below.


Topics Covered

This course is included in our Pro and Premium Training tiers.

Why Pitches Fail & How to Fix Them

  • Components of a great startup pitch deck
  • It's not about the slides
  • Good and bad stories
  • Storytelling and de-risking

The Investor Pitch Lifecycle

  • Inform, Summarize, Justify, Verify, & Fund
  • Pitch deck variants: email, event, meeting

Fundraising is Sales

  • Founder sales skills
  • Product sales vs. fundraising
  • Methodical sales processes


  • Learning from film school
  • The three-act structure
  • Storytelling practicals
  • Dissecting a great story

Effective Written Communication

  • The right words tell the right story
  • Writing concise, comprehensive copy
  • Examples of rewriting copy

Summary and Our Pitch Services

  • Telling great stories after a fundable milestone
  • Getting expert pitch help

Startup Resources for Every Budget

Want to learn more about our Training Packages? 
Click here for all the details.



Lifetime Access

Affordable content to
Launch your Startup
  • 16 hours of Startup Training
  • Focused on core fundamentals:
    Funding Strategy Intro; Getting to MVP Intro; Idea Validation Intro; Fundraising from Founders, Friends & Family; Startup Equity; Startup Tax Mistakes; Pitch Deck Storytelling
  • Exclusive bonus content & access to all future classes
  • 1 Group Coaching session per quarter*
  • Starter & Intermediate Tools
  • Optional: 2 Individual Coaching Sessions*



Lifetime Access

High-value content
for Intelligent Fundraising
  • 40 hours of Startup Training
  • Focused on advanced topics:
    Adv. Funding Strategy; Adv. MVP; Adv. Idea Validation; How to Sell & Fundraise; How to Model Startup Financials; Crowdfunding; Talent Strategy; Pitch Deck De-Risking
  • Exclusive bonus content & access to all future classes
  • 2 Group Coaching sessions per quarter*
  • All Pro & Advanced Tools
  • Optional: 6 Individual Coaching Sessions*

Just want this standalone pitch deck storytelling course? 

Get access to the full course for just $99.

(Limited offer: Use promo code PITCH24 to get an extra 24% off!)