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Premium startup training from a 5x entrepreneur.

Founders of healthy companies rely on our premium coaching, training and tools to find success.

Audacious claim? Dive into our website. Preview our content and you’ll see why dozens of entrepreneurs say our content stands head-and-shoulders above the crowd.

From Formation to Exit with a “Startup GPS”

Your Startup Execution Roadmap

Make sense of your startup journey with our high-level, visual roadmap that guides Founders to build healthy, fundable startups.

Your Startup Execution Blueprint

Arm every startup Builder with our low-level blueprint to enable confident and correct execution.

With these two value-packed resources, you'll know exactly where you are, where you're going and the key tasks to get there.

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Meet Sam Wong

A five-time startup executive (1x CEO, 1x CTO, 3x Tech VP) with three successful exits.

Sam has led multiple business and technical functions, crafting both strategic direction and tactical implementation — which makes him well-qualified to address the many-faceted needs of a startup. Sam strives to build clear, detailed, actionable content, which is why our training is very visual and includes ready-to-use tools.

A seasoned entrepreneur, Sam has 30+ years of experience, enjoys great feedback as a well-spoken coach, and is a popular event speaker in the startup industry. Sam is a published author and has a book on startup execution with a second in progress.

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Testimonials From Our Clients and Partners:

21 Secrets of Successful Startups


"Startups are complex and great execution is NOT AUTOMATIC."


If you currently lead, advise, or invest in a startup, 21 Secrets of Successful Startups provides key tools to build the foundation needed to support both your company and your quality of life.

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Events for Startup Founders

Each month, we offer several opportunities to learn from an experienced startup coach at low to no-cost. Join us for a webinar where we'll dive deep into popular topics such as fundraising and MVP, or get your questions answered in a small group coaching session. Check out our events page to learn more!

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Get Lifetime Access to Fundable Startups Training

Over 90% of startups fail, and many viable startups fail unnecessarily. That's why we’ve captured best practices from decades of startup and management consulting experience to help founders execute well and maximize their chances of success.

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Soup for the Startup Soul:

Execution and Quality of Life Resources for Founders & Executives

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