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Not Your Average Startup Training 

With all that's at stake, founders need top-notch resources to succeed


What’s Inside Fundable Startups training?

Over 90% of startups fail. I know. I’ve been a part of two that shutdown. But I’ve also seen three that had successful exits. Many viable startups fail unnecessarily. We’ve captured best practices from decades of startup and management consulting experience to help founders execute well and maximize their chances of success.

Our premium training classes take you on a deep dive into...

Funding Strategy

How strategic fundraising around inflection points can triple founder payouts

Funding Vehicles

Convertible notes, pre-money & post-money SAFEs, conversion math, stock, term sheets

Fundraising Best Practices

Founder investments, friends & family rounds, investor pipeline, common mistakes, investor alignment


Minimum viable product, feature priorities, roadmaps, benefit-centric marketing, Agile development

Sales Effectiveness

Sales methodologies, qualification, questioning, tactics, pipelines and funnels

Founder Matters

Cap tables, dilution, founder equity, tax planning, founder conflicts, option pools

Talent Strategy

Attracting & growing top talent (hire, develop, recognize, retain), ready-to-use tools & templates

Startup Finance

Financial plans, bottoms-up scenario models, cash flow, time & cost estimates, tracking & management, stock option budgeting

Why Our Training?

Earlier in my life as a founder, I had to learn tons of new business skills and own dozens of unfamiliar tasks. I eagerly sought knowledge from many smart people, but was often frustrated because the content was disorganized, not applicable, overly general, lacked implementation detail (making it un-actionable), or came from people who had never truly tasted both success and failure in building their own startup. We fixed these problems with the following:

Structured Curriculum:
We built an organized startup roadmap to illustrate the journey

Execution Focus:
Our roadmap drills down to a low-level blueprint to help founders execute

Seasoned Builder:
I’ve done 5 startups, enjoyed 3 exits, & gained wisdom from 2 failures

Deep Dive Content:
Most startup problems can’t be solved with a random pile of “1-minute hacks”

Visual Content: 
Improves learning by 400%. No one learns calculus from a fireside chat.

Ready-to-Use Tools:
We include color-by-numbers tools to help founders take real action

Training Benefits

We focus on helping founders with great execution that leads to healthy, fundable startups.

Great execution often results in…

✔  Avoiding costly and fatal errors

  Increased valuation

✔  Improved funding terms

✔  Reducing founder dilution

✔  Accelerated fundraising

✔  Reduced legal fees

✔  Reduced founder stress

✔  Avoiding common tax mistakes

✔  Increasing your likelihood of success

Don’t Ignore the Savings in Legal Fees!

Several of our training classes cover key concepts that founders usually learn during a billable meeting with their startup attorney. Founders who learn these concepts in advance can reduce their legal bills and focus their legal spend on higher-value legal matters.

With partner-level billing rates, saving just 2 hours in legal fees can pay for the entire all access training!

What Our Students Are Saying:

About Your Instructor

Sam Wong is a five-time startup executive (1x CEO, 1x CTO, 3x Tech VP) with three successful exits.

Sam has led multiple business and technical functions, crafting both strategic direction and tactical implementation — which makes him well-qualified to address the many-faceted needs of a startup. Sam strives to build clear, detailed, actionable content, which is why our training is very visual and includes ready-to-use tools. Sam is: 

  • Seasoned: 5 startups; 30+ years experience; not a lucky, “one-hit wonder”
  • A Well-Spoken Coach: popular event speaker with consistently strong audience feedback
  • A Published Author: one book on startup execution (with a second in the works)

Pay one price now, get access forever.

Many training classes provide information on what to do and why, but very few focus on how. Don’t let your newly acquired knowledge remain only an idea sitting in your head. We help you take real-world action with purpose-built, ready-to-use templates with our training. Each training class includes modules that walk through how to use the color-by-numbers tools included.

Take a Look Inside Our Training (12 hours and growing!):

More Testimonials on Our Content and Services:

"Hard to understand concepts are broken down into layman’s terms so that even first time founders (like me) can understand it. I’ve been searching for an entrepreneur’s road map but haven’t found one anywhere online … until now."

Lisa Clifford
CEO, Autistalline

"Great Insights from a “been there, done that” founder turned advisor.  Sam has some really great frameworks for logically derisking your business in the most effective order."

Eric Espinosa
CEO, Venture Validator

"Full of practical guidance with tons of specific examples that are easy to understand and apply. Detailed coverage of important topics such as MVP, valuation, exit strategies, and balancing family and friends in the midst of heavy startup stress."

Kevin Hardin
Owner, MakingProto

"As an advisor to our company, Sam’s technical depth, business breadth and clear, methodical approach has proven first-hand his expertise at startup execution. Our only regret is not having him as an advisor earlier."

Pierre Lapointe
CEO, Vinty

"Sam can be defined as a Dedicated, Determined, and Brilliant mentor and advisor … The advice was given in a manner that any inexperienced person can understand. He goes above and beyond to make sure no stone is left unturned even if it means to add extra hours of his time."

Sandeep Singh
CEO, Clipicious

"Practical, Personal and Poignant! … Excellent advice on topics ranging from financial planning to mental health. Clear, crisp explanations and examples."

Mike Moyer
Author, Slicing Pie

Get Started Today

As a former founder, I knew there had to be a better way to deliver value to entrepreneurs.

I hate seeing founders make huge decisions after watching a 20-minute training video, only to realize months or years later that their pre-mature, ill-informed decision cost them tens or hundreds of thousands of dollars. I built these training courses to provide some of my teaching and approach in a more affordable package to startup founders. My hourly consulting rate is similar to a partner at a small to midsize law firm, so teaching the content live in an advisory or consulting relationship can deplete a startup’s cash or equity resources. Starting with our online training typically makes any potential advisor relationship more efficient and effective.

I’m committed to helping founders, so we’re offering this all access package valued at well over $1,900 for the deeply discounted prices below.

$1,985 if purchased separately. Bundle price: $1077.

Yours today for only... 

One-time Payment


Save $200 when you pay in full!

  • Instant access to 10+ hours of premium training & tools
  • 5 premium training courses ($1985 value)
  • Access to all future training ($1200+ value)
  • Live Group Coaching with Sam (up to $475 value per month)
  • Aggressive, one-time pricing
  • Excellent value!

Payment Plan


x 6 months

  • Instant access to 10+ hours of premium training & tools
  • 5 premium training courses  ($1985 value)
  • Access to all future training ($1200+ value)
  • Live Group Coaching with Sam (up to $475 value per month)
  • Convenient monthly payments
  • Regularly $200/m (20% off)

Our Guarantee

We guarantee your complete satisfaction with our all-access startup training. Dig into the classes for 30 days. If you are not 100% satisfied, just email us at [email protected] and we will refund your payment, no questions asked. You must be 100% satisfied with this course material or your money back! You can check the non-hassle refund policy right here.

Frequently Asked Questions

For definitive details, refer to our website terms.

Hard Work Ahead!

DISCLAIMER: Startups are hard. They require a ton of skill, expertise, and commitment. We don’t believe in quick hacks or simple tips and tricks that purport to bring success. There is no “get rich quick” method to building a company. Even with great training and tools, most startups still run a very high risk of failure. Many startup variables such as the team, timing, idea, business model, funding, and your ability to work hard and persevere can have a dramatic impact on your success.

Fundable Startups is designed to provide support and guidance to help entrepreneurs move forward faster and better. But we cannot and do not guarantee any specific outcome from our ideas, information, training, or tools. We worked very hard to execute well and achieve our results in our previous startups and cannot guarantee similar results, as there are many factors beyond our control. Examples and scenarios are illustrative only, or represent past results that have no bearing or promise on future performance.

Fundable Startups, Execution Matters, LLC, and our coaches or instructors provide any and all resources and tools as-is with all faults and without warranty of any kind, express or implied, including any warranty of merchantability or fitness for any particular purpose. This disclaimer is necessary because the content and tools are offered for a comparatively low price. If the purchaser desires any type of warranty, then a commercially reasonable price would be at least two orders of magnitude higher.

None of our resources, content or tools are meant to serve as financial, legal, tax, investment, or management advice for your specific situation. We provide general information only. You are strongly advised to consult your own qualified counsel regarding any data, information, or decisions related to your particular situation. By using these resources and tools, you accept all risks and liabilities related to their use.

In summary, startups are very demanding and risky ventures. Most will fail. Your results will vary and depend on many factors, including but not limited to, the environment, your background, experience and work ethic.  If these terms are not acceptable, please do not use or purchase our services or products.

If any conflicts exist between the summary disclaimer here and the definitive terms of use, the terms will control.

Have a question? 

We'd love to hear from you.